In early 2020, Careerminds, a leading career transition and outplacement company, recognized the urgent need to address the conversation surrounding layoffs and work changes brought on by the pandemic. They sought to position themselves as a prominent voice and trusted partner for companies navigating major employment shifts. To achieve this, Careerminds sought the expertise of our agency to help them capture media attention, highlight their CEO’s expertise, and showcase the value proposition they offered to organizations during these challenging times.

Solution

Understanding the significance of Careerminds’ mission and the rapidly evolving employment landscape, our agency swiftly embarked on a comprehensive communication strategy. We collaborated closely with Careerminds to develop a targeted plan that would elevate their brand as a thought leader, solidify their position in the industry, and drive awareness of their unique value proposition.

Execution

Our team leveraged our extensive network and media relationships to secure high-profile coverage for Careerminds. Through strategic pitching, we positioned CEO Raymond Lee as an authority in the field, emphasizing his expertise and insights on the impacts of layoffs and work changes during the pandemic. We crafted compelling press releases, thought leadership articles, and captivating story angles that resonated with media outlets and their audiences.

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Our efforts yielded remarkable results as Careerminds gained substantial media attention across multiple platforms. Worth Magazine, New York Post, CNN Business, Business Insider, The New York Times, Business.com, Reuters, and local television stations throughout Pennsylvania were just a few of the outlets that showcased the company’s story. This extensive coverage not only amplified Careerminds’ voice but also established them as a go-to resource for organizations seeking guidance and support in navigating workforce transitions.

Anthony Scaramucci, CEO of Skybridge Capital

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Challenge

Following his stint at the White House and in conjunction with the launch of his latest book, Anthony Scaramucci, CEO of Skybridge Capital, sought to strategically enhance his personal brand. Scaramucci engaged our agency to develop a comprehensive personal branding and book launch campaign. Our challenge was to create a tailored strategy that would position Scaramucci as a thought leader, secure high-profile media placements, plan and execute a successful book launch event, and enhance his visibility while countering any negativity.

Solution

Understanding the significance of personal branding and the need to leverage multiple platforms, our agency devised a comprehensive plan that included offering exclusive interviews to key media, event planning with a curated guest list that would generate buzz, and strategic media placements to maximize his visibility and reach.

Execution

We secured numerous press opportunities, interviews, and feature placements to showcase his expertise and amplify his voice. Notably, we strategically placed him on high-profile shows such as the Bill Maher Show and The View, providing him with a platform to share his insights and engage with a diverse audience. To coincide with the book launch, we meticulously planned and executed a highly successful book launch party, ensuring the event captured media attention and generated buzz. 

Results

Through our strategic efforts, Scaramucci gained significant media exposure and exclusive placements and opportunities. Anthony Scaramucci was featured on the cover of Resident magazine, an influential publication known for its discerning readership. Facilitating his presence on the Golden Globes red carpet captured the attention of both entertainment and financial media outlets. A feature video profile in the New York Post we arranged quickly went viral, among other interviews that spanned radio, TV and print.